Facebook Ad set up

Here are the essential guidelines to follow for optimal performance in your Ad Campaign with Runwayer.

Clients are required to provide the creatives that will be used during the campaign launch.

Additionally, a high-quality logo in .svg format must be provided by the client

  1. The Ad Campaign should be set up in A/B mode on Facebook. The objective is to compare the performance of two onboarding approaches in the same context.

Here are the main things that should be done during the campaign setup

  1. New Ad Campaign

When creating a new Ad Campaign, we ensure that Facebook receives both AdSets with Ads simultaneously and recognizes them as equal.

We highly recommend not to use Advantage Campaign Budget Optimization in this case.

  1. AdSet

If you can create one from scratch, that would be perfect. If not, you can copy the best AdSet or use the Template one. In such cases, make sure to check the following:

  • Pixel: Configure the Facebook Pixel for our campaign using the main FB Pixel. If for any reasons this isn't feasible, please inform our team. Share your Pixel ID via email at [email protected]

  • Audience: Ensure that the audience is the same (geo, gender, interests, age etc).

  • Placement: Only Facebook feed & Instagram feed. During the scaling stage, feel free to add more placements.

  • Budget: Maintain the same budget for each campaign.

  1. Ads

Copy the Ad from another Campaign. Ensure that the creative itself, call to action, and other attributes remain consistent.

Make sure that you Track our website events

  1. Kindly grant "view only" access to the specified campaign for Runwayer at the email address [email protected]

In case you can't grant the access send please the Report on the email mentioned above.

  1. Configure the Facebook Pixel for our campaign using the main FB Pixel with the same Conversion Event. If for any reasons this isn't feasible, please inform our team. Share your Pixel ID via email at [email protected]

  2. Please set up the Facebook CAPI (Conversions API) Access Token for our campaign. Should there be any reasons this configuration is not possible, promptly notify our team. Ensure to securely share your Facebook CAPI Access Token with us via email at [email protected].

  3. Before launching the campaign, ensure that you receive all the necessary pixel data from our side as mentioned bellow including custom conversions.

Transfer of data through CAPI (Conversions API).

Configuration for data deduplication is required.

Additionally, a technical test, costing $100, will be conducted for event validation checking

  • Onboard Start custom event at the beginning of onboarding

  • ViewContent when transitioning to the onboarding page

  • SubmitApplication the last page before paywall

  • Onboard End the last page before paywall

  • Purchase after a successful payment

  • Subscribe after a successful payment

  1. The campaign should remain active until it accumulates at least 100 targeted events (e.g., purchases, sign-ups, etc.). If you plan to make any changes or halt the campaign before reaching this threshold, please inform us.

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